Monday, May 14, 2012

Helvetica Response

1. A font can really set the mood for a paper poster flyer etc.. It is what the reader will see at first and depending on the font thats choosen it will determine if the reader is interested or not.

2. When I am on the computer typing its usually for school not for fun. So with that being said I usually use Times New Roman because that is what my english teacher requires.

3. The type used is a big sign of the times and the place where the world is. The more new uptown looking fonts really show that the world is industrializing. Also the older more creative fonts can be used in good ways to keep it old school :).

4. I think that this would have a big impact on my feelings of the company. If nike changed there font and it looked worse I would deffently be sad and might switch shoes. If the font was cooler though than that would be sweet, its a risk reward type of thing though for a company and it depends person to person on wheather or not they would like it.

5. The  film really got me thinking about how much font there is out in the world. Before this film I did not think twice about fonts ot there, but after seeing it you really see that font makes a big difference in our daily lifes.

6. The film made me more aware of font as I said above, also it has also interested me in graphic design a little bit more! :)

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